FAIRTRADE MAX HAVELAAR SWITZERLAND – Creative Design & Content Production

Creative Direction: Developed and executed visual concepts aligned with Fairtrade International brand guidelines, ensuring a consistent brand identity across all communication channels.

• AI Integration: Completed professional AI training provided by the company in 2025 and applied ChatGPT, Gemini, and Freepik AI to support content ideation, creative exploration, visual asset generation, and workflow optimization across communication and marketing projects.
• Campaigns: Led the creative production of national campaigns, including Fairbruary, creating print advertisements, digital billboards, and promotional assets distributed across Switzerland in partnership with major retailers and Fairtrade partners.
• Editorial Designs: Designed annual reports, publications, and editorial content, transforming complex information into clear and engaging visual narratives.
• Content Creation: Planned and produced social media content from concept to final delivery, including photography, video production, carousel posts, and campaign storytelling.
• Photography & Video Production: Managed all stages of content production, including shooting, directing, on-camera presentation, editing and post-production.
• Visual Communication Support: Acted as the in-house creative lead for both online and offline communication materials, supporting cross-departmental design and marketing initiatives.
• Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects.